Berlin (w&p) 17 April 2025 – In order for tour operators, OTAs and travel agencies to offer their customers the right deal, it is not only a multitude of customer-specific preferences that are taken into account in the selection process. It is also necessary to identify a tailor-made alternative offer from the wide range of travel offers available.
Travel tech expert traffics has developed an LLM-based tool that identifies alternative offers in a target group-oriented and precise manner. Numerous relevant sources are included in real time to determine possible travel alternatives.
In a first step, the tool compares the target group-specific search parameters with current search and booking trends of comparable cohorts. In further steps, particularly preferred target group characteristics and current price trends are incorporated into the analysis in order to generate the best possible alternative proposal for the customer. All alternative offers are checked in advance for availability.
"Data mining and AI models will have a significant impact on the travel market in various areas. The precise identification of travel alternatives is only the first use case," says Jens Muskewitz, CTO of traffics. The tool can be used in different sales phases and contributes to increasing customer conversion.
Currently, all traffics partners of the Connector can already use this solution at no additional cost. "We are already working on integrating the Recommendation Engine into our CosmoNaut and Evolution IBE product series as the next step," reveals Marc Herrgott, designated CEO of traffics. The goal is to make this technology accessible to all partners and enable an optimised, interactive booking experience.